The Comprehensive Learner Record (CLR) is a university-wide initiative that helps students document and communicate the professional skills they develop at UGA. Complementing the academic transcript, the CLR highlights UGA’s six Institutional Competencies or ICs – Analytical Thinking, Critical Thinking, Communication, Creativity & Innovation, Leadership & Collaboration, and Social Awareness & Responsibility. Students acquire these ICs by taking courses and participating in activities, including research, leadership roles, service, and experiential learning.

This toolkit provides approved messaging, branding guidance, and downloadable resources to help campus communicators promote the CLR consistently across the university.

Communications about the CLR should:

• Build awareness among students, faculty, staff, and campus partners.
• Help students understand how the CLR supports career readiness, graduate education, and lifelong learning.
• Encourage faculty to map courses and activities to Institutional Competencies.
• Promote approved courses and activities that contribute to the CLR.
• Reinforce the value of UGA’s Institutional Competencies as a hallmark of the student experience.

Available downloads include:

• CLR Logos and Artwork
• CLR Bus Cards
• CLR Yard Signs
• CLR Pop-up Banner
• Digital Screen Graphics
• Institutional Competencies graphics
• Informational Postcard
• Promotional video – 3 minutes
• Promotional video – 60 seconds
• Promotional video – 90 seconds
• Vertical video for social media

What is the CLR?

The Comprehensive Learner Record (CLR) is an innovative digital credential that combines students’ courses and activities, highlighting their validated achievements and competencies. Integrated into the student experience from day one at UGA, the CLR helps undergraduate and graduate students document their growth, showcase their achievements, and tell a more complete story as they pursue careers, graduate school, and other opportunities.

Why It Matters

The CLR helps students:

• Recognize and communicate the professional skills they develop through their UGA experience.
• Demonstrate career-ready competencies beyond the transcript.
• Share verified evidence of learning with employers and graduate or professional programs.

Faculty’s Role

Faculty play a vital role by mapping course learning outcomes to UGA’s Institutional Competencies. This work helps students better understand the skills they develop in the classroom and makes those competencies visible in the CLR.

Students

Primary Message

Your UGA experience is more than a transcript. The CLR helps you showcase the knowledge, skills, and experiences that prepare you for what’s next.

Faculty

Primary Message

Mapping your classes to Institutional Competencies helps students recognize the professional skills they gain through your course and connects their classroom learning to future opportunities.

Advisors and Student Support Staff

Primary Message

The CLR helps students intentionally build competencies, discover meaningful experiences, and prepare for careers and graduate education.

How students should use their CLR:

Employers

Primary Message

The CLR provides a richer picture of student achievement by highlighting validated competencies and experiences beyond coursework alone.

Editorial Guidelines

When writing about the CLR:

• Use Comprehensive Learner Record (CLR) on first reference.
• Refer to the six Institutional Competencies using their official names.
• Use Institutional Competencies (ICs) on first reference.
• Emphasize student learning, career readiness, and skill development.
• Position the CLR as a complement to the academic transcript.

Brand Voice

Communications should be:

• Student-centered
• Clear and concise
• Encouraging
• Future-focused
• Action-oriented

Copy Bank

Website Copy

The Comprehensive Learner Record at UGA is an innovative digital credential that combines students’ courses and activities, highlighting their validated achievements and competencies. Integrated into the student experience from day one at UGA, the CLR helps undergraduate and graduate students document their growth, showcase their achievements, and tell a more complete story as they pursue careers, graduate school, and other opportunities.

Newsletter Blurb/Email Copy

The Comprehensive Learner Record (CLR) is a digital credential that combines students’ courses and activities, highlighting their validated achievements and competencies. Complementing the academic transcript, the CLR highlights UGA’s six Institutional Competencies or ICs – Analytical Thinking, Critical Thinking, Communication, Creativity & Innovation, Leadership & Collaboration, and Social Awareness & Responsibility. Students acquire these ICs by taking courses and participating in activities, including research, leadership roles, service, and experiential learning. Students can customize and share their CLR with employers, graduate schools, and others to demonstrate the full value of their UGA experience.

Social Media Copy

Digital Signage Copy

Calls to Action

Choose the call to action that best fits your audience.

Students

• Explore your CLR.
• Build your profile.
• Share your accomplishments.
• Discover opportunities.

Faculty

• Map your course.
• Help students make learning visible.
• Learn about Institutional Competencies.

Advisors

• Introduce the CLR during advising.
• Help students plan with competencies in mind.

Messaging Do’s and Don’ts

Do:

• Refer to the Comprehensive Learner Record (CLR) on first reference, then use CLR thereafter.
• Position the CLR as a complement to the academic transcript, not a replacement.
• Emphasize student learning, skill development, career readiness, and lifelong learning.
• Highlight the connection between classroom learning, activities, and UGA’s Institutional Competencies.
• Use student-centered language that focuses on opportunities, growth, and achievement.
• Reinforce that students have complete control over what they choose to share from their CLR.

Don't:

• Describe the CLR as an alternative to or replacement for the academic transcript.
• Promise outcomes such as employment or admission to graduate school. Instead, emphasize that the CLR helps students communicate their skills and experiences more effectively.
• Modify the names of UGA’s six Institutional Competencies or create alternate terminology.